Handcrafted in Kannauj, Bela Attar is created using the ancient Deg-Bhapka hydro-distillation method, a technique that has been preserved for centuries. Fresh jasmine flowers are harvested at night, when their fragrance is at its peak, and immediately distilled into pure sandalwood oil, which enhances and preserves the delicate floral notes. This slow, traditional process ensures a rich, long-lasting fragrance that remains true to nature.

Bela Attar is known for its soft yet enduring floral aroma, with a longevity of 4 to 6 hours. Its fragrance unfolds gently, starting with a fresh, green floral note, followed by a sweet, creamy jasmine heart, and finally settling into a warm, musky finish.